We propel leaders and teams to possibility through a deeper understanding of self.

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Grow Collective

We help leaders amplify what's possible in themselves and others.

All humans, especially those who lead, have the responsibility of understanding themselves—the how and why behind their behaviors. One of Gallup's biggest discoveries: the manager or team leader alone accounts for 70% of the variance in team engagement. We are motivated to propel people leaders toward possibility by having a much deeper connection to self, thereby amplifying what's possible in others.

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Grow Collective Hummingbird

Growing to thrive.

To become something new, we must believe something new. This requires work. This requires allies. And, often, this requires seeing ourselves, and our relationships to others, differently. When we choose to grow ourselves, not in isolation, but while leveraging the people around us, then we can achieve more than we ever imagined.

The way a hummingbird flies should be impossible. It flies upside down, sideways and backwards. Meanwhile, its flight pollinates its entire ecosystem, benefitting not only the hummingbird, but everything around it. This is what we believe it means to truly thrive in leadership—growing into our highest potential in a way that helps us soar, and everything around us to naturally flourish.

To others, the way a hummingbird flies may seem impossible. But the hummingbird can't imagine flying any other way.

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Core Values

Authenticity

Authenticity

Live in alignment with your truth

Honesty

Honesty

Accountability to self and others to say what needs to be said

Grit

Grit

Relentless perseverance; the ultimate commitment

Growth Mindset

Growth Mindset

The belief in what's possible

Curiosity

Curiosity

Seeing with new eyes

Jen Ostrich, Founder and CEO

Founder + CEO: Jen Ostrich

Jen Ostrich is a behavioral leadership coach (PCC), author, podcast host, and creator of The Work of You — a body of work built on one belief: the most important work of leadership is the inner work. With 14 years building brands in the advertising industry and another 14 years coaching leaders — both 1:1 and in teams — across industries and levels, Jen brings a rare perspective to leadership development. Trained at the Hudson Institute and a Professional Certified Coach (PCC) through the ICF, she helps leaders and high-achieving humans understand how they’re wired — so they can lead with clarity, intention, and authenticity.

Learn More

  • The 3% Movement
  • Arrive Health
  • Bumble
  • Capital One
  • City of Riverside
  • College Track
  • GSD&M
  • LinkedIn
  • Ocean Spray
  • Preacher
  • Teleflex

Jen helped me find a more authentic expression of myself in a new CEO role while also helping me unearth a blindspot that had me lead my team very differently. I'm a more grounded, authentic leader as a result of working with Jen—she was a great guide in the process.

Justin, CEO

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